If You don’t Understand People, You don’t Understand Business – Simon Sinek

In Simon‘s teaching If You don’t Understand People, You don’t Understand Business, he shows that companies should be a group of people with a common set of values and beliefs. When people are surrounded by others possessing common beliefs, trust happens. When there is trust, people are more likely to experiment which will lead to failure. This will lead to people asking for help. While that’s not going fix our weakness, it amplify the strengths of the group. When a company is built on common values and beliefs, it shows authenticity to our customers.

Simon Sinek quote

About the communicator
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Simon Sinek

Simon Sinek is an unshakable optimist and bestselling author who believes in a bright future and our ability to build it together. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.