If You don’t Understand People, You don’t Understand Business (MP3) – Simon Sinek

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Description

In this teaching, If You don’t Understand People, You don’t Understand Business, Simon shows that companies should be a group of people with common set of values and beliefs. When people are surrounded with other people with common beliefs, trust happens. When there is trust, people are more likely to experiment, which will lead to failure. This will lead to people asking for help and it’s not going fix our weakness but to amplify the strengths of the group. When a company is build on common values and beliefs, it shows authenticity to our customers.

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