In this video, Simon Sinek reorganizes our priorities with one of his philosophies that brought him to the forefront of business leadership. Start with Why resulted from Simon’s discovery of the patterns that emerged when he studied some of the world’s greatest leaders and companies in regards to how they think, act, and communicate. This website exists because a group of people turned a regular fellowship gathering into a gathering centered around a Why. As such, we highly recommend taking a moment to listen to this talk by the one and only, Simon Sinek.